Emotion. Insight. Action.
Emotion. Insight. Action.
Emotion tracking and analytics designed to help you develop great ideas.
Emotion tracking and analytics designed to help you develop great ideas.
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%
Join the rapidly growing list of EVA's industry-leading clients and partners:
Use Cases
Use Cases
Transforming emotions into competitive advantage
EVA enables you to develop high-performing ideas that connect more closely with your consumers.
Communications
Great ads connect with people emotionally. EVA's more nuanced emotional insights empower the development of more creative and connected comms.
Communications
Great ads connect with people emotionally. EVA's more nuanced emotional insights empower the development of more creative and connected comms.
Communications
Great ads connect with people emotionally. EVA's more nuanced emotional insights empower the development of more creative and connected comms.
Innovation
Choices are driven by emotion. EVA's proprietary emotional analytics promote the development of products your consumers can't wait to buy.
Innovation
Choices are driven by emotion. EVA's proprietary emotional analytics promote the development of products your consumers can't wait to buy.
Innovation
Choices are driven by emotion. EVA's proprietary emotional analytics promote the development of products your consumers can't wait to buy.
User Experience
Emotional satisfaction defines a positive user experience. EVA's powerful analytics reveal the emotion friction points that affect the bottom line.
User Experience
Emotional satisfaction defines a positive user experience. EVA's powerful analytics reveal the emotion friction points that affect the bottom line.
User Experience
Emotional satisfaction defines a positive user experience. EVA's powerful analytics reveal the emotion friction points that affect the bottom line.
EVA Deliverables
A proprietary set of powerful emotional insights
EVA reveals how people really feel about your idea, why they feel that way, and what you should do as a result.
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against desired emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against desired emotional outcomes with EKPIs.
18% above baseline
Excitement KPI
60%
EVA Deliverables
A proprietary set of powerful emotional insights
EVA reveals how people really feel about your idea, why they feel that way, and what you should do as a result.
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against desired emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against desired emotional outcomes with EKPIs.
18% above baseline
Excitement KPI
60%
EVA Deliverables
A proprietary set of powerful emotional insights
EVA reveals how people really feel about your idea, why they feel that way, and what you should do as a result.
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against desired emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against emotional outcomes with EKPIs
Emotional DNA
Identify the emotional clusters that define how people feel about your idea.
Emotional Performance
Measure the emotional performance of your idea against category norms.
100%
80%
60%
40%
20%
0
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Ad 6
Ad 7
Ad 8
Ad 9
Ad 10
Ad 11
Ad 12
Emotional Highs and Lows
Highlight the standout moments that define emotional connection.
0:00
0:10
0:20
0:30
0:40
0:50
100%
60%
40%
0%
20%
1:10
1:20
1:30
1:40
1:00
Emotional KPIs
Assess the response against desired emotional outcomes with EKPIs.
18% above baseline
Excitement KPI
60%
Four Modalities
Four Modalities
The future of pre-testing is multi-modal
EVA merges facial cues, language, vocal tone, and instinctive bursts into a single synchronised data stream, enabling you to develop high-performing ideas with clarity and confidence.
Facial Expressions
EVA detects subconscious facial reactions across an extraordinary range of emotions, revealing people's instinctive responses to your idea.
Language
EVA converts spoken words into 53 unique emotions, uncovering both the explicit and implicit emotional meaning behind what consumers say.
Tonality
EVA analyses pitch, rhythm and timbre to capture how something is said, exposing emotional intent that language alone can’t reveal.
Vocal Bursts
EVA decodes instinctive vocal utterances such as laughs, sighs and gasps that often define how people really feel about an idea.
Facial Expressions
EVA detects subconscious facial reactions across an extraordinary range of emotions, revealing people's instinctive responses to your idea.
Language
EVA converts spoken words into 53 unique emotions, uncovering both the explicit and implicit emotional meaning behind what consumers say.
Tonality
EVA analyses pitch, rhythm and timbre to capture how something is said, exposing emotional intent that language alone can’t reveal.
Vocal Bursts
EVA decodes instinctive vocal utterances such as laughs, sighs and gasps that often define how people really feel about an idea.
Facial Expressions
EVA detects subconscious facial reactions across an extraordinary range of emotions, revealing people's instinctive responses to your idea.
Language
EVA converts spoken words into 53 unique emotions, uncovering both the explicit and implicit emotional meaning behind what consumers say.
Tonality
EVA analyses pitch, rhythm and timbre to capture how something is said, exposing emotional intent that language alone can’t reveal.
Vocal Bursts
EVA decodes instinctive vocal utterances such as laughs, sighs and gasps that often define how people really feel about an idea.
“What a time to be alive!”
Leo Moore
Global Marketing & Strategy Leader, Kellogg's
“What a time to be alive!”
Leo Moore
Global Marketing & Strategy Leader, Kellogg's
“What a time to be alive!”
Leo Moore
Global Marketing & Strategy Leader, Kellogg's
Case Studies
Case Studies
Don't leave the emotional resonance of your ideas to chance.
Explore real-world case studies showing how EVA drives emotional resonance and measurable impact for industry-leading clients.
Banking on Feelings: Decoding the DNA of Savings
Feb 13, 2026
Banking on Feelings: Decoding the DNA of Savings
Feb 13, 2026
Going Waterproof: Tracking Real-Time Emotions in the Shower
Feb 12, 2026
Going Waterproof: Tracking Real-Time Emotions in the Shower
Feb 12, 2026
Getting Personal: Optimising the TV Viewing Experience
Feb 23, 2026
Getting Personal: Optimising the TV Viewing Experience
Feb 23, 2026
FAQs
Frequently asked questions
Is EVA a self-serve or fully managed service?
EVA is a fully managed, end-to-end research service. We take care of setup, recruitment, data collection, analysis, and reporting - delivering seamless research and powerful emotional insights, fast.
What do I receive at the end of an EVA project?
Every EVA project includes tailored outputs aligned to your objectives. We prepare a fully customized report designed around your research brief. It will provide you with in-depth analysis, insights, and recommendations grounded in EVA’s emotional and qualitative intelligence.
Does EVA work across markets?
Yes. EVA is globally scalable and works across almost every language. It is designed specifically to provide a consistent framework for comparing emotional resonance across diverse cultural markets.
How finished does stimulus need to be?
EVA is designed to test stimulus at any stage of the creative journey. Because we decode face, language, intonation and vocal bursts, we can identify the emotional DNA of an idea whether it’s a rough sketch, an animatic, or a finished film.
Do you use real people or synthetic respondents?
Always real people. Consumers are real, so our respondents are real. While we use AI to enhance the analysis of natural video responses, we believe in understanding the feelings of real people to help clients design better ideas.
What platform do you use for interviews?
We are platform-agnostic. Whether it’s WhatsApp, Zoom, or our own dedicated research platform, we use the technology that best elicits a natural emotional response from your specific audience.
Do you use human or AI moderators?
We select the moderation style that encourages instinctive, unfiltered natural response and best meets the needs of the project. Generally, respondents self-complete video responses. However, we also deploy human or AI moderators for deeper probing when the research objective requires more intensive exploration.
How much does EVA cost?
Our project pricing is straightforward and attractive. Costs depend on the scale and complexity of the project. Please contact us for a demo and a quote designed to meet your specific commercial needs.
FAQs
Frequently asked questions
Is EVA a self-serve or fully managed service?
EVA is a fully managed, end-to-end research service. We take care of setup, recruitment, data collection, analysis, and reporting - delivering seamless research and powerful emotional insights, fast.
What do I receive at the end of an EVA project?
Every EVA project includes tailored outputs aligned to your objectives. We prepare a fully customized report designed around your research brief. It will provide you with in-depth analysis, insights, and recommendations grounded in EVA’s emotional and qualitative intelligence.
Does EVA work across markets?
Yes. EVA is globally scalable and works across almost every language. It is designed specifically to provide a consistent framework for comparing emotional resonance across diverse cultural markets.
How finished does stimulus need to be?
EVA is designed to test stimulus at any stage of the creative journey. Because we decode face, language, intonation and vocal bursts, we can identify the emotional DNA of an idea whether it’s a rough sketch, an animatic, or a finished film.
Do you use real people or synthetic respondents?
Always real people. Consumers are real, so our respondents are real. While we use AI to enhance the analysis of natural video responses, we believe in understanding the feelings of real people to help clients design better ideas.
What platform do you use for interviews?
We are platform-agnostic. Whether it’s WhatsApp, Zoom, or our own dedicated research platform, we use the technology that best elicits a natural emotional response from your specific audience.
Do you use human or AI moderators?
We select the moderation style that encourages instinctive, unfiltered natural response and best meets the needs of the project. Generally, respondents self-complete video responses. However, we also deploy human or AI moderators for deeper probing when the research objective requires more intensive exploration.
How much does EVA cost?
Our project pricing is straightforward and attractive. Costs depend on the scale and complexity of the project. Please contact us for a demo and a quote designed to meet your specific commercial needs.
FAQs
Frequently asked questions
Is EVA a self-serve or fully managed service?
EVA is a fully managed, end-to-end research service. We take care of setup, recruitment, data collection, analysis, and reporting - delivering seamless research and powerful emotional insights, fast.
What do I receive at the end of an EVA project?
Every EVA project includes tailored outputs aligned to your objectives. We prepare a fully customized report designed around your research brief. It will provide you with in-depth analysis, insights, and recommendations grounded in EVA’s emotional and qualitative intelligence.
Does EVA work across markets?
Yes. EVA is globally scalable and works across almost every language. It is designed specifically to provide a consistent framework for comparing emotional resonance across diverse cultural markets.
How finished does stimulus need to be?
EVA is designed to test stimulus at any stage of the creative journey. Because we decode face, language, intonation and vocal bursts, we can identify the emotional DNA of an idea whether it’s a rough sketch, an animatic, or a finished film.
Do you use real people or synthetic respondents?
Always real people. Consumers are real, so our respondents are real. While we use AI to enhance the analysis of natural video responses, we believe in understanding the feelings of real people to help clients design better ideas.
What platform do you use for interviews?
We are platform-agnostic. Whether it’s WhatsApp, Zoom, or our own dedicated research platform, we use the technology that best elicits a natural emotional response from your specific audience.
Do you use human or AI moderators?
We select the moderation style that encourages instinctive, unfiltered natural response and best meets the needs of the project. Generally, respondents self-complete video responses. However, we also deploy human or AI moderators for deeper probing when the research objective requires more intensive exploration.
How much does EVA cost?
Our project pricing is straightforward and attractive. Costs depend on the scale and complexity of the project. Please contact us for a demo and a quote designed to meet your specific commercial needs.
FAQs
Frequently asked questions
Is EVA a self-serve or fully managed service?
EVA is a fully managed, end-to-end research service. We take care of setup, recruitment, data collection, analysis, and reporting - delivering seamless research and powerful emotional insights, fast.
What do I receive at the end of an EVA project?
Every EVA project includes tailored outputs aligned to your objectives. We prepare a fully customized report designed around your research brief. It will provide you with in-depth analysis, insights, and recommendations grounded in EVA’s emotional and qualitative intelligence.
Does EVA work across markets?
Yes. EVA is globally scalable and works across almost every language. It is designed specifically to provide a consistent framework for comparing emotional resonance across diverse cultural markets.
How finished does stimulus need to be?
EVA is designed to test stimulus at any stage of the creative journey. Because we decode face, language, intonation and vocal bursts, we can identify the emotional DNA of an idea whether it’s a rough sketch, an animatic, or a finished film.
Do you use real people or synthetic respondents?
Always real people. Consumers are real, so our respondents are real. While we use AI to enhance the analysis of natural video responses, we believe in understanding the feelings of real people to help clients design better ideas.
What platform do you use for interviews?
We are platform-agnostic. Whether it’s WhatsApp, Zoom, or our own dedicated research platform, we use the technology that best elicits a natural emotional response from your specific audience.
Do you use human or AI moderators?
We select the moderation style that encourages instinctive, unfiltered natural response and best meets the needs of the project. Generally, respondents self-complete video responses. However, we also deploy human or AI moderators for deeper probing when the research objective requires more intensive exploration.
How much does EVA cost?
Our project pricing is straightforward and attractive. Costs depend on the scale and complexity of the project. Please contact us for a demo and a quote designed to meet your specific commercial needs.
FAQs
Frequently asked questions
Is EVA a self-serve or fully managed service?
EVA is a fully managed, end-to-end research service. We take care of setup, recruitment, data collection, analysis, and reporting - delivering seamless research and powerful emotional insights, fast.
What do I receive at the end of an EVA project?
Every EVA project includes tailored outputs aligned to your objectives. We prepare a fully customized report designed around your research brief. It will provide you with in-depth analysis, insights, and recommendations grounded in EVA’s emotional and qualitative intelligence.
Does EVA work across markets?
Yes. EVA is globally scalable and works across almost every language. It is designed specifically to provide a consistent framework for comparing emotional resonance across diverse cultural markets.
How finished does stimulus need to be?
EVA is designed to test stimulus at any stage of the creative journey. Because we decode face, language, intonation and vocal bursts, we can identify the emotional DNA of an idea whether it’s a rough sketch, an animatic, or a finished film.
Do you use real people or synthetic respondents?
Always real people. Consumers are real, so our respondents are real. While we use AI to enhance the analysis of natural video responses, we believe in understanding the feelings of real people to help clients design better ideas.
What platform do you use for interviews?
We are platform-agnostic. Whether it’s WhatsApp, Zoom, or our own dedicated research platform, we use the technology that best elicits a natural emotional response from your specific audience.
Do you use human or AI moderators?
We select the moderation style that encourages instinctive, unfiltered natural response and best meets the needs of the project. Generally, respondents self-complete video responses. However, we also deploy human or AI moderators for deeper probing when the research objective requires more intensive exploration.
How much does EVA cost?
Our project pricing is straightforward and attractive. Costs depend on the scale and complexity of the project. Please contact us for a demo and a quote designed to meet your specific commercial needs.
FAQs
Frequently asked questions
Is EVA a self-serve or fully managed service?
EVA is a fully managed, end-to-end research service. We take care of setup, recruitment, data collection, analysis, and reporting - delivering seamless research and powerful emotional insights, fast.
What do I receive at the end of an EVA project?
Every EVA project includes tailored outputs aligned to your objectives. We prepare a fully customized report designed around your research brief. It will provide you with in-depth analysis, insights, and recommendations grounded in EVA’s emotional and qualitative intelligence.
Does EVA work across markets?
Yes. EVA is globally scalable and works across almost every language. It is designed specifically to provide a consistent framework for comparing emotional resonance across diverse cultural markets.
How finished does stimulus need to be?
EVA is designed to test stimulus at any stage of the creative journey. Because we decode face, language, intonation and vocal bursts, we can identify the emotional DNA of an idea whether it’s a rough sketch, an animatic, or a finished film.
Do you use real people or synthetic respondents?
Always real people. Consumers are real, so our respondents are real. While we use AI to enhance the analysis of natural video responses, we believe in understanding the feelings of real people to help clients design better ideas.
What platform do you use for interviews?
We are platform-agnostic. Whether it’s WhatsApp, Zoom, or our own dedicated research platform, we use the technology that best elicits a natural emotional response from your specific audience.
Do you use human or AI moderators?
We select the moderation style that encourages instinctive, unfiltered natural response and best meets the needs of the project. Generally, respondents self-complete video responses. However, we also deploy human or AI moderators for deeper probing when the research objective requires more intensive exploration.
How much does EVA cost?
Our project pricing is straightforward and attractive. Costs depend on the scale and complexity of the project. Please contact us for a demo and a quote designed to meet your specific commercial needs.
Decode the emotional DNA of your next great idea.
At Speed
At Scale
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%
Decode the emotional DNA of your next great idea.
At Speed
At Scale
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%
Decode the emotional DNA of your next great idea.
At Speed
At Scale
Emotional DNA
Most Nostalgic Concept
Most Exciting Concept
Least Annoying Concept
38% above baseline
Surprise KPI
78%
Rosie, Video Response
Rosie's Review
"I loved the ad. I thought it was really sweet. It reminded me of home."
75%
50%
25%
0%
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Emotion Zones by Ad
Emissions by Scope
Tracking Rosie's Emotional Response
0:00
0:10
0:20
0:30
0:40
0:50
100%
80%
60%
40%
20%
0%
Emotion Tracking
Insights
Segments
Journeys
Performance
45% above baseline
Nostalgia KPI
75%